{"id":3881,"date":"2019-02-15T11:53:25","date_gmt":"2019-02-15T16:53:25","guid":{"rendered":"https:\/\/www.construction.com\/resources_pages\/why-sales-isnt-using-crm\/"},"modified":"2023-07-06T15:18:08","modified_gmt":"2023-07-06T19:18:08","slug":"why-sales-isnt-using-crm","status":"publish","type":"resource","link":"https:\/\/www.construction.com\/resource\/why-sales-isnt-using-crm\/","title":{"rendered":"Increase Your Construction Sales with Construction CRM | Construction Webinars"},"content":{"rendered":"<p>The experience is nearly universal among construction sales teams.  Year after year your company spends large sums of money on construction CRM licenses, related IT support and construction sales operations with the hope of better results.  Yet, you&#8217;re continuously having to cajole reps to update lead status, track sales activity, input forecasting data, add new contacts, and so on\u2026. 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